MLG Loyalty · Your numbers

What would a few more repeat visits be worth to you?

Move the sliders to match your business. The estimate updates as you go, including what MLG Loyalty would cost you each month.

Your business today
$
%
With MLG Loyalty
%
Estimated extra profit a month
$0
0
Members on your list
0
Extra visits a month
$0
Extra sales a month
$0
Extra profit a year
MLG Loyalty plan$0
Your monthly cost$0
Plus texting, billed on what you sendabout 2–3¢ a text

An estimate from the numbers above, not a promise or a result from another business. The return is measured on the plan price. Texting is billed separately, about 2–3¢ a text plus a few dollars a month for your business number. The first 30 days of the plan are free.

A head start gets finished

Car-wash customers given a card with 2 of 10 stamps already filled finished it 34% of the time, vs 19% for a blank 8-stamp card.

Nunes & Drèze, Journal of Consumer Research, 2006

The finish line pulls

On a café coffee card, customers bought more often the closer they got to the free drink.

Kivetz, Urminsky & Zheng, Journal of Marketing Research, 2006

Keeping beats finding

Finding a new customer costs five to 25 times more than keeping one you already have.

Gallo, Harvard Business Review, 2014